Tag Archives: Jacob Sapochnick

Testing Right Hand Side vs Newsfeed Ads on Facebook– Busting Myths

People have been crowing about how Facebook newsfeed ads get insane CTR and larger placement. But if you’re a performance marketer, you care about CPC and conversion rates. Jacob Sapochnick, a San Diego immigration attorney, tested newsletter signups on the right hand side and in the newsfeed. Here is what… Read more »

Immigration lawyer gets Facebook engagement for a penny

Jacob Sapochnick is the #1 lawyer on Facebook with 100,000 fans– real fans, not fake ones from the Philippines. He has 4,234 active users (PTAT) and 3,240 reviews on Facebook, too. He thanked his community for helping his firm hit 100,000 fans. And he spent $3.98 on newsfeed ads to… Read more »