Tag Archives: Lead gen

I am still waiting for your reply

      1 Comment on I am still waiting for your reply

Thus saidĀ friend.seocompany@gmail.com, who wants me to post their blog in exchange for a token payment. Apparently, I didn’t respond to them within 2 minutes, so they had to follow up. So I was curious what sort of spam they engage in. Googling that email address (you should use your domain,… Read more »

The lead gen tactic that we all despise

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We can forgive the innocent B2B marketer with spamming their lists. Euphemistically, we call it “blasting”– doesn’t sound like fun on the receiving end, does it? And we can even forgive the aggressive conference badge scanner or telemarketer. Remind me to never let exhibitors scan my badge either– since the… Read more »

I love LinkedIn ads, but they cost so much!

      1 Comment on I love LinkedIn ads, but they cost so much!

Though the quality is slightly better than Facebook for B2B. Looks like the min CPC and CPM bids are determined dynamically by account and even down to the ad level, so the $4 min CPC mentioned previously isn’t accurate. $10 min daily budget, which is not an issue for enterprise…. Read more »