Tag Archives: leads

My #1 tip for instantly filtering out the good leads versus the time suckers

Especially if you’re a consultant or small agency, you have a lot of people wanting to sit down with you for a free consultation. You probably even have a form where they can book a free initial consultation with you. But most of these appointments end up from folks who… Read more »

Do you want to be “acquired”?

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I’m not talking about your company being acquired. I’m talking about looking at the language you use in your marketing campaigns. You have customer “acquisition” campaigns, email “blasts”, and other military conquest terminology. But put the shoe on the other foot and see how this looks from the customer perspective…. Read more »

The most expensive ad on Facebook ever?

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Check this out– $39.68 on 390 impressions. That works out to $107.60 CPM (cost per thousand impressions). For the math people out there, that is 10 cents per IMPRESSION, not per click. Fortunately, I got 7 clicks, so it works out to less than $6 a click. Is that too… Read more »

So you’re a social media consultant trying to generate leads on Facebook?

A couple days ago, this random guy called my personal cell phone to pitch his services on how he would help me become known as a marketing expert. Do you get such calls, too? He didn’t have a Facebook page himself. And when I asked him if he knew what… Read more »

Silly! Facebook is like a garden, not a supermarket

Scott Rawcliffe is a fitness instructor who also coaches other fitness pros. His content is solid, posting a couple times a day with a strong mix of photos, motivational quotes, and interesting tidbits. His reach was usually under 100 people (the number of people who see his posts) and he… Read more »