These are the 6 steps we follow in doing consulting, which make sure we filter out the bad leads well before we get on the phone. Instead of trying to close MORE leads, you should share your knowledge openly to drive more inbound leads– of which you can be pickier about what you take.
No more free calls! Read More »
After years of experience working with clients all over the world, it was when I met a billionaire friend that made me realise something most people miss… A billionaire friend told me not to charge by the hour or the month. Yes, I know this is weird because it’s what most do. But the truth
Especially if you’re a consultant or small agency, you have a lot of people wanting to sit down with you for a free consultation. You probably even have a form where they can book a free initial consultation with you. But most of these appointments end up from folks who don’t want to pay, aren’t
My #1 tip for instantly filtering out the good leads versus the time suckers Read More »
I’m not talking about your company being acquired. I’m talking about looking at the language you use in your marketing campaigns. You have customer “acquisition” campaigns, email “blasts”, and other military conquest terminology. But put the shoe on the other foot and see how this looks from the customer’s perspective. Pretend you’re the customer to
Do you want to be “acquired”? Read More »
Check this out– $39.68 on 390 impressions. That works out to $107.60 CPM (cost per thousand impressions). For the math people out there, that is 10 cents per IMPRESSION, not per click. Fortunately, I got 7 clicks, so it works out to less than $6 a click. Is that too high a cost? If it
The most expensive ad on Facebook ever? Read More »
A couple of days ago, this random guy called my personal cell phone to pitch his services on how he would help me become known as a marketing expert. Do you get such calls, too? He didn’t have a Facebook page himself. And when I asked him if he knew what we did, he didn’t
So you’re a social media consultant trying to generate leads on Facebook? Read More »
Scott Rawcliffe is a fitness instructor who also coaches other fitness pros. His content is solid, posting a couple of times a day with a strong mix of photos, motivational quotes, and interesting tidbits. His reach was usually under 100 people (the number of people who see his posts) and he got only a handful
Silly! Facebook is like a garden, not a supermarket Read More »