Tag Archives: linkedin

Jason Miller is the True Rockstar of Content Marketing

Jason A. Miller is literally a rockstar, as he is a full-time photographer and has a full-time gig running content marketing globally for LinkedIn. He has a book out, filled with photos of rock legends and the stories behind them. I first met Jason when he was at Marketo, after… Read more »

What converts best: Facebook or LinkedIn? Here are the results…

Interestingly, Facebook mobile converts slightly better than desktop newsfeed, but it depends on the product you’re selling, the content you’re promoting, and how much you’re asking for on the landing page. The right-hand side ads fared poorly here, but delivered the most clicks and the highest share of new visitors. Of course, new… Read more »

I love LinkedIn ads, but they cost so much!

      1 Comment on I love LinkedIn ads, but they cost so much!

Though the quality is slightly better than Facebook for B2B. Looks like the min CPC and CPM bids are determined dynamically by account and even down to the ad level, so the $4 min CPC mentioned previously isn’t accurate. $10 min daily budget, which is not an issue for enterprise…. Read more »

Dissecting a Con Man’s Scheme

      1 Comment on Dissecting a Con Man’s Scheme

I received the message below on LinkedIn this afternoon.   Did you know that “con” is short for “confidence”? The objective of the con man is to establish trust– an emergency on their end that will appeal to our opportunistic greed. Remember “Crazy Eddie’s” electronics from 20 years ago? He… Read more »