Dennis Yu

local online advertising stats

What % of small businesses are online– some statistics

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Tricky question, so let me answer it this way: To measure penetration, we need both the numerator (number of businesses that are using IYP, traditional YP, and BBB)– divided by the denominator ( number of locally-focused businesses). For the denominator: the traditional number bandied about at tradeshows for local biz in the US (I’m assuming […]

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Watch out! An army of local entrepreneurs is coming

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Borrell Associates predicts that in 2009 local online advertising will hit $14.2 billion, while in 2010 will be only $14.9 billion– a measly 5% increase. I would agree that local online ad dollars are not going to grow in the near term— the reason not being hyper-competitiveness, but the exact opposite.  Ad dollars on Google

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