Tag Archives: Marketing

What happened when I boosted a Facebook post for $976.06

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This is our 21 year old CEO, keynoting in front of a couple thousand people. Pretty impressive, right? But these moments mean nothing unless you boost them on Facebook. Here are the most recent posts– and you can see that the ones not boosted don’t get very far: Now I… Read more »

Uh oh… your twitter presence is 18 times smaller than you think!

Companies used to be able to fluff their twitter stats by counting all followers as impressions. So tweet 10 times to your 100,000 fake followers and you magically have a million impressions. Need 10 million impressions because you’re behind on your Earned Media Value forecast? Tweet 100 times or just… Read more »

10 Facebook Marketing Tips From 10 Musicians

We recently spoke at the SongRise Music Conference in Peace River, Alberta. It’s an annual conference / workshop for people in the music industry. I invited attendees to share the following: “What is the one tip you want to share with other artists that you learned at the SongRise Conference… Read more »

Thoughts Astray: A founders story by Josh Bachrach of Stable Company

I admire entrepreneurs of all types. I’ve known Josh for a few years and wanted to share with you the zeal that only founders have. Notice how this is different than how an employee talks about their company—even without the F word! Ever since I can remember, clothes have been… Read more »

Would you recommend this on Facebook?

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I most certainly would! It seems that Facebook is in the reviews game with their questions about your favorite places and apps.  Is Facebook the sleeper that will kill off Yelp and other review sites?  If past history is any indicator, they are the king at amassing user generated content.  

Your great idea for a web start-up

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I get pitched a ton of ideas and most of them are pretty good. No doubt, it’s a GREAT idea! Odds are that it might not be truly unique, as is typical in web entrepreneurship. However, the winner in the space is the first to properly execute. No experience founding… Read more »

the WORST Facebook Ad ever!

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Not much more needs to be said about this. Gotta wonder how this ad was approved by Facebook. The guy is naked and she probably is, too. What do you think the advertiser was targeting– old guys who say “creeper” in their profile? This is worse than the “date a… Read more »

Friends don’t let friends make paper airplanes

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If you’ve got 6 minutes and 31 seconds, give this a shot from my friend Alex, who has the most popular paper airplanes site on the web.  If you’re one of those folks who likes to watch cooking shows, but doesn’t actually get around to following along– don’t worry, you… Read more »

I will do a SEO analysis of your site for FREE!

A few days ago, I offered to perform a SEO analysis on the website of one lucky winner– something at BlitzMetrics that we normally charge between $6k-10k to do.  There were 23 responses and I’m choosing BusSongs.com, which is by Keith Mander, a current Facebook employee and ex-Googler (not to… Read more »