Tag Archives: Marketo

Jason Miller is the True Rockstar of Content Marketing

Jason A. Miller is literally a rockstar, as he is a full-time photographer and has a full-time gig running content marketing globally for LinkedIn. He has a book out, filled with photos of rock legends and the stories behind them. I first met Jason when he was at Marketo, after… Read more »

B2B Marketers rejoice: Facebook ads now break out workplaces, job titles, industries, and office type

Did you see this today? It’s in the ads manager. You used to have just workplace targeting. But now it’s expanded into 4 categories with subcategories. Look at office type, for example. If you’re selling enterprise software, like Marketo, you’d want to choose “corporation”. But if you’re selling marketing automation… Read more »

Syncapse’s spectacular $45 million bankruptcy– the turd in the punchbowl

They raised $45 million, had 180 staff across the globe, and a blue chip client base. Their epitaph reads “Facebook fans are worth $174.14”, but they discovered reality is not so simple, as laid bare in their financials. Syncapse going under is not indicative of Facebook’s overall direction. Just look… Read more »

The hidden career of the online marketer

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Lyft and Uber disrupted the taxi business by allowing anyone with an iPhone to be a cab driver whenever they had a little extra time.   Airbnb disrupted the hotel industry by making spare bedrooms for rent.   FancyHands, odesk, taskrabbit and other personal assistant services let you be a… Read more »