Tag Archives: metrics

Facebook Restating Insights Data

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We’ve known that calculating reach and frequency metrics for Facebook is a tough engineering challenge, especially to do it in near real-time. While Facebook has been vague as to which metrics are affected and to what extent, our guess is that the calculations of uniques by day and post are… Read more »

Have you seen Facebook’s new action reporting for ads?

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For each ad, you can get a detailed breakdown of actions by type, separated into post-impression (24 hours), post-click (24 hours) and post-click (7 days). To get there, just click on the ad performance within the web-based ad manager, then “see full actions report.” Some of us are still accidentally… Read more »