Dennis Yu

Mobile

Google absolutely crushes other social networks and here’s why

Special thanks to BusinessInsider.com. It’s fashionable to say social is popular, while old dogs like Google are on the decline. You can cite a litany of failures in Wave, Google+, Orkut, Latitude, Buzz, or whatever. And you might note that Facebook will earn $4.8 billion in display ads this year versus Google’s $4 billion– pulling …

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What converts best: Facebook or LinkedIn? Here are the results…

Interestingly, Facebook mobile converts slightly better than desktop newsfeed, but it depends on the product you’re selling, the content you’re promoting, and how much you’re asking for on the landing page. The right-hand side ads fared poorly here but delivered the most clicks and the highest share of new visitors. Of course, new visitors convert at a …

What converts best: Facebook or LinkedIn? Here are the results… Read More »

Someone asked me today if they should build a mobile app on Facebook. Here’s what I said…

Facebook on mobile is fantastic– it’s about half of their traffic. But you don’t need to build a mobile app to get mobile traffic. Your page’s newsfeed is already designed to work on mobile. And your ads should work on mobile. No touch is needed from you. If you do mobile anything, just make sure …

Someone asked me today if they should build a mobile app on Facebook. Here’s what I said… Read More »

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