The lead gen tactic that we all despise
We can forgive the innocent B2B marketer for spamming their lists. Euphemistically, we call it “blasting”– doesn’t sound like fun on the receiving end, does it? And we can even forgive the aggressive conference badge scanner or telemarketer. Remind me to never let exhibitors scan my badge either– since the 7 am wake-up calls cramp […]
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