Tag Archives: OCPM

Facebook is putting folks like us out of a job?

Sometimes you don’t have to target at all (aka– is Facebook is putting folks like us out of a job?) You’ve heard of the benefits of micro-targeting, to go all the way down to just one person. That requires a lot of work. Building lots of ads to test combinations… Read more »

Growing Cruise Fans on Facebook at 16 Cents Each

Leslie Marsh is a Certified Cruise Planner at Cruise Planner. Her audience of 3.6 million is huge. But Facebook has gotten so smart at oCPM that it hasn’t hurt her. Just look at the 4.4% CTR and fans for only 16 cents. Rapid fan growth, driven mainly by page like ads. Part… Read more »