Dennis Yu

power editor

B2B Marketers rejoice: Facebook ads now break out workplaces, job titles, industries, and office type

Did you see this today? It’s in the ads manager. You used to have just workplace targeting. But now it’s expanded into 4 categories with subcategories. Look at office type, for example. If you’re selling enterprise software, like Marketo, you’d want to choose “corporation”. But if you’re selling marketing automation software to small businesses, you’d …

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When to use and NOT use Partner Categories in one slide

Since Partner Category data (available as targeting in Power Editor only) is based on offline data, you can expect the impact to be offline, as well. If you’re new to Facebook ads, Partner Category data comes from three data providers that match credit card, shopping, motor vehicle registration, and other such sources against Facebook users. …

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How to streamline your campaign organization

Direct marketers are all too eager to drive immediate conversion. This leads to silly behavior which frustrates them (hey, Facebook doesn’t convert) while aggravating users. The key is to balance your audience-building, engagement, and conversion efforts. You should group your ads into these 3 campaigns. If you don’t, your ads will be mixed up and …

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Power Editor Bug: Friend of Fan Targeting Disappearing

If you’re trying to create a page post ad in Power Editor and using FOF (friend of fan) targeting to narrow down your audience, you’re perhaps frustrated this option has disappeared: Others have verified the bug. The good news is that it’s still in the regular ads manager. So that’s your workaround for now. FOF targeting …

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