Tag Archives: ppc

Perfect Audience Acquired by Marin Software and What It Really Means

The real story is that native retargeting via Facebook and Google kills their business as a stand-alone. And the bigger picture is that retargeting is not just an add-on to PPC, but revolutionizes how we all need to think about advertising. It now means we must integrate marketing automation with… Read more »

Made with 100% Real PPC (How to make EASY money as a SEO consultant)

I was at McDonalds recently and noticed the writing on the bag: “Made with 100% Real Beef.” And then something to the effect of “And with a number like that, you can’t get any better.” Reminds of the breakfast cereals that are made “with” 100% real honey— meaning that they… Read more »

Have You Seen Sitelinks in Google AdWords Premium Ad Positions?

We were doing a PPC audit for a home security reseller and noticed that the #1 paid spot has 4 sitelinks below the ad. We’ve always known that you can get up to 8 sitelinks if you’re the #1 search result and have sufficient authority.  But to see these in… Read more »

Creating the Perfect Storm- A guest post by Leigh Hanney

This is a guest post by Leigh Hanney, Head of Marketing at RetailMeNot.com and Blogger at semsamurai.com I talk to a lot of people about online marketing, some are super experienced and others are really only just starting out. But so often I hear the same story from both ends… Read more »

Check your landing pages for this

      1 Comment on Check your landing pages for this

Recently seen and heard again, starting anything with the words: “Do you need” or “Do you want” are big spam flags.  It’s mostly applicable to email, but also on web pages.  This will affect you in organic search and possibly paid search Quality Scores. A lot of the rules that… Read more »

The 3 types of Facebook traffic– what is best?

My apologies in advance for the math here– I’ll keep it to a minimum to explain the points. Below is a Google Analytics screenshot from a funeral planning site.  Facebook traffic represents sources 4, 5, and 8. 4) apps.facebook.com: This is self-serve PPC traffic from ads that show up on… Read more »