Dennis Yu

ppc

Perfect Audience Acquired by Marin Software and What It Really Means

The real story is that native retargeting via Facebook and Google kills their business as a stand-alone. And the bigger picture is that retargeting is not just an add-on to PPC, but revolutionizes how we all need to think about advertising. It now means we must integrate marketing automation with our paid search. And thus, …

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Made with 100% Real PPC (How to make EASY money as a SEO consultant)

I was at McDonalds recently and noticed the writing on the bag: “Made with 100% Real Beef.” And then something to the effect of “And with a number like that, you can’t get any better.” Reminds of the breakfast cereals that are made “with” 100% real honey— meaning that they have a giant vat of …

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Creating the Perfect Storm- A guest post by Leigh Hanney

This is a guest post by Leigh Hanney, Head of Marketing at RetailMeNot.com and Blogger at semsamurai.com I talk to a lot of people about online marketing, some are super experienced and others are really only just starting out. But so often I hear the same story from both ends of the experience spectrum… and …

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The 3 types of Facebook traffic– what is best?

My apologies in advance for the math here– I’ll keep it to a minimum to explain the points. Below is a Google Analytics screenshot from a funeral planning site.  Facebook traffic represents sources 4, 5, and 8. 4) apps.facebook.com: This is self-serve PPC traffic from ads that show up on apps.  Most plentiful but has …

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