He wanted Facebook ads but didn’t have any landing pages, videos, tracking, or even a strategy. It took me 3 months to build these components— but he expected leads the next day. Moral of the story: Building something from scratch costs way more than maintaining it. I pay the maid $50 for housekeeping every week. […]
I charged $2,000 for a $100,000 project, yet the client was pissed. Read More »
If they have to ask the price, they probably can’t afford you. $1,000 for an hour of my time may seem expensive if you’re counting the minutes. But if you position by the impact you can drive and measure, a 10% improvement on $1,000,000 a year is a bargain. You should say NO to anyone
Would you choose the CHEAPEST heart surgeon for your child’s operation? Read More »
So we know how to tell who is actually good versus who merely has a good-looking resume and sounds good in an interview. The Number One Reason Virtual Assistants Don’t Get Hired!
This is true– we’ve hired a lot of virtual assistants. Read More »
Music to my ears! Awesome, masterful plumbing work by Daniel Goodrich in building out our courses.
Building and tracking funnels Read More »
Jeff J Hunter is the king of getting stuff done through teams of specialists. Technically, that’s outsourcing, but Jeff focuses on outcomes— not just burning up a ton of low-wage hours. Outsourcing implies low-quality, low-cost offshore labor– as opposed to getting stuff done reliably and competently, no matter where or what cost. Isn’t cost meaningless
Outcomes vs. Outsourced Read More »
Back in 2000, I wrote articles about why you should write one blog post a day. After all, the search engines favored sites with more content. If you had 50 blog posts after 50 days, that’s 50 potential topics you could rank on and drive links to. Most people didn’t have the discipline to write
I used to believe in posting once per day and here’s why I was wrong Read More »