Companies used to be able to fluff their Twitter stats by counting all followers as impressions. So tweet 10 times to your 100,000 fake followers and you magically have a million impressions. Need 10 million impressions because you’re behind on your Earned Media Value forecast? Tweet 100 times or just buy more crappy followers like […]
Uh oh… your Twitter presence is 18 times smaller than you think! Read More »
That means 84% of folks who saw this clicked on it. Just imagine if we ran some ads against it. If we assume a $5 CPM ($5 per thousand impressions), then for $5, we’d get 1,000 impressions. This results in 840 clicks and a cost per click of well under a penny. However, it would
New record: 509 reach with 426 clicks Read More »
It’s the trendy topic to either bash on Facebook for declining reach or to pretend to “crack the code” on the newsfeed. They’re often dressed in pseudo-math, like the pretend science of rapid weight loss supplements and get-rich-quick schemes. They neglect the realities of good nutrition, exercise, and sleep. People want shortcuts. But having a
Will the real Facebook newsfeed algorithm please stand up? Read More »
A lot of folks have been complaining about reduced newsfeed reach, Magic potions won’t save them. Guy Kawasaki tests the impact of 3 posts simultaneously– text, link post, and embedded link. Notice that the reach is still better on the text-only post, by 64%. But what really counts is engagement, which is still the highest
Guy Kawasaki shares impact of Facebook newsfeed algo changes Read More »