Tag Archives: remarketing

Is Facebook Atlas the Google AdSense Killer?

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Alex Houg will be speaking at Pubcon Las Vegas on Thursday, October 9th, where he’ll discuss Facebook Atlas and other topics in-depth. Check out the panel “Real World Results” at 12:40pm-1:35pm in Salon E. Not so fast. Facebook announced this¬†today, creating broad speculation by non-marketers that this is the event… Read more »

Perfect Audience Acquired by Marin Software and What It Really Means

The real story is that native retargeting via Facebook and Google kills their business as a stand-alone. And the bigger picture is that retargeting is not just an add-on to PPC, but revolutionizes how we all need to think about advertising. It now means we must integrate marketing automation with… Read more »

All Your Data Are Belong to Us

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My hat is off to Kara and Walt for warning readers of All Things Digital about tracking cookies on their site. Today, it seems that surfing the web is akin to wading naked into a mosquito infested swamp.¬† You can’t avoid getting stung, but you have no choice– your home… Read more »