Tag Archives: reporting

Uh oh… your twitter presence is 18 times smaller than you think!

Companies used to be able to fluff their twitter stats by counting all followers as impressions. So tweet 10 times to your 100,000 fake followers and you magically have a million impressions. Need 10 million impressions because you’re behind on your Earned Media Value forecast? Tweet 100 times or just… Read more »

Facebook Restating Insights Data

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We’ve known that calculating reach and frequency metrics for Facebook is a tough engineering challenge, especially to do it in near real-time. While Facebook has been vague as to which metrics are affected and to what extent, our guess is that the calculations of uniques by day and post are… Read more »

Have you seen Facebook’s new action reporting for ads?

For each ad, you can get a detailed breakdown of actions by type, separated into post-impression (24 hours), post-click (24 hours) and post-click (7 days). To get there, just click on the ad performance within the web-based ad manager, then “see full actions report.” Some of us are still accidentally… Read more »