Tag Archives: retargeting

Perfect Audience Acquired by Marin Software and What It Really Means

The real story is that native retargeting via Facebook and Google kills their business as a stand-alone. And the bigger picture is that retargeting is not just an add-on to PPC, but revolutionizes how we all need to think about advertising. It now means we must integrate marketing automation with… Read more »

Smart Facebook Remarketing- use FBX or WCA?

I just did a search on Hipmunk.com to fly one of our new folks out here to Minneapolis. Minutes later, on Facebook I get a retargeted ad with the fare I was just looking at. This is something called dynamic retargeting, where you can show messages based on a rule–… Read more »

All Your Data Are Belong to Us

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My hat is off to Kara and Walt for warning readers of All Things Digital about tracking cookies on their site. Today, it seems that surfing the web is akin to wading naked into a mosquito infested swamp.  You can’t avoid getting stung, but you have no choice– your home… Read more »