Selling Is Not Convincing People, It’s Helping Them.
The following is a guest post by Dr. Drew Vercellino from Chico, CA. “Selling is not convincing people, it’s helping them.” When I first heard that statement from Shawn back in 2016 at a BDC sales workshop, I thought my brain glitched. The last time I was “sold”, I went into a Motorcycle store just […]
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