Tag Archives: strategy

Why I am so slow

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  The media and pundits value being first over being accurate. I believe in doing things well, creating content that stands the test of time. If your content is evergreen, as opposed to “news”, then what’s the advantage of being a few days sooner? The business owners and marketers who… Read more »

Do you want to really understand Dennis Yu?

I did an experiment yesterday on Facebook. I posted a quote, unattributed. Post by Dennis Yu.   And it got a few dozens likes immediately. Ironically, it was a Simon Sinek quote, which a few people spotted. Martin Luther King was able to get 250,000 people together Washington DC on… Read more »

You wouldn’t believe this was me a year ago

A year ago, I had nothing– no health, no money, and a career that looked more like a homeless man’s exploits than what might pass as a functional business. I explain what that life feels like┬áhere. Ever chase money and feel like a hamster on a wheel? I was chasing… Read more »

I stand corrected: BOOST works if….

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IF your expectations are to drive engagement, not immediate conversions. IF it’s part of a strategy that includes all 3 parts of the funnel. IF you select particular interests, as opposed to the default of fans and friends of fans. IF you have a product or service that is shareable… Read more »