Tag Archives: Traffic

I love LinkedIn ads, but they cost so much!

Though the quality is slightly better than Facebook for B2B. Looks like the min CPC and CPM bids are determined dynamically by account and even down to the ad level, so the $4 min CPC mentioned previously isn’t accurate. $10 min daily budget, which is not an issue for enterprise…. Read more »

$500 for 60 minutes of your time? Why analytics are key to selling ads

Every week, a couple hedge funds ask me to project Facebook’s revenue curve and outline what factors are affecting it. They want to know whether sponsored stories are gaining traction, why big brands are spend only sporadically on ads, and what the holes are in the ads product. I charge… Read more »