Tag Archives: website custom audiences

Smart Facebook Remarketing- use FBX or WCA?

I just did a search on Hipmunk.com to fly one of our new folks out here to Minneapolis. Minutes later, on Facebook I get a retargeted ad with the fare I was just looking at. This is something called dynamic retargeting, where you can show messages based on a rule–… Read more »

What converts best: Facebook or LinkedIn? Here are the results…

Interestingly, Facebook mobile converts slightly better than desktop newsfeed, but it depends on the product you’re selling, the content you’re promoting, and how much you’re asking for on the landing page. The right-hand side ads fared poorly here, but delivered the most clicks and the highest share of new visitors. Of course, new… Read more »

3,815,7771 travelers can’t be wrong! The best targeting platform in the world

Are you excited about the new unified interest targeting in Facebook ads? We can now target people who are currently traveling.  How does Facebook know? They look at your activity by check-ins and current location, which includes mobile. What’s awesomely scary is how Facebook has been tying together what’s in your profile… Read more »