Tag Archives: workplace targeting

What converts best: Facebook or LinkedIn? Here are the results…

Interestingly, Facebook mobile converts slightly better than desktop newsfeed, but it depends on the product you’re selling, the content you’re promoting, and how much you’re asking for on the landing page. The right-hand side ads fared poorly here, but delivered the most clicks and the highest share of new visitors. Of course, new… Read more »

B2B Marketers rejoice: Facebook ads now break out workplaces, job titles, industries, and office type

Did you see this today? It’s in the ads manager. You used to have just workplace targeting. But now it’s expanded into 4 categories with subcategories. Look at office type, for example. If you’re selling enterprise software, like Marketo, you’d want to choose “corporation”. But if you’re selling marketing automation… Read more »

Dennis Yu is an interest target for boosted posts!

You know my new-found love for boosted posts. One of my complaints has been that core audience targeting hasn’t been available in this streamlined interface. There are fewer options. And even within the interest targeting, options you’d find in precise targets aren’t here. For example, you can select Infusionsoft in… Read more »