Let’s first address the size of the local online advertising market, then show why these masses will have a good shot at finding success in 2010, but haven’t before. If you don’t like stats, skip down to the red text below and start reading. Borrell Research, in their 2009 “Main Street Goes Interactive” report lists […]
2010 Local Online Advertising– why We’ll see massive growth Read More »
Tricky question, so let me answer it this way: To measure penetration, we need both the numerator (number of businesses that are using IYP, traditional YP, and BBB)– divided by the denominator ( number of locally-focused businesses). For the denominator: the traditional number bandied about at tradeshows for local biz in the US (I’m assuming
What % of small businesses are online– some statistics Read More »
It’s all about finding quality people—that’s what Court Cunningham says is the biggest challenge for Yodle, the local lead gen of which he’s CEO. You need skilled people to both bring in new clients and set up campaigns—for them, they have 140 people in a call center dialing through the phone books and directories. Selling
Yodle CEO, Court Cunningham, talks to Borrell Associates about Local Read More »
Yodle and Ambassador, both out of NYC, were featured in a Kelsey Group press release. Yodle was founded by a friend of a friend of mine and just raised $10MM. And ReachLocal’s $300MM valuation is insane. Funny that these guys, Orange Soda, Webvisible, LocalLaunch, Marchex, and other folks are getting into the local advertising game,
The Upcoming Bubble in Local Search Read More »