Dennis Yu

Target Facebook users on their birthdays!

Facebook keeps releasing new features to its self-serve PPC platform. It feels like Google from 2003– are you keeping up?

Did you see that you can target people on their birthdays, in addition to your existing fans, as well as being able to select multiple countries?

  • If you’re selling gifts of any type— this is your chance to do something.  Cards, flowers, T-shirts, silly items… Doesn’t even have to be birthday related– you could even promote a little cosmetic surgery to older women– Imagine this ad:
  • If you’re a brand, you can pay to hit your fans when they’re elsewhere on Facebook– think of this like the old days of Paid Inclusion on Yahoo! or perhaps like today’s brand bidding.  The point is there is some level of cannibalization to pay for people that you already “have” as fans.  Yet if this drives incremental traffic, you can price in that overlap to make sure it backs out.  And if you have less than 100 fans, who cares.  But if you’re a brand like WWE and have over 250,000 fans, it would be a great way to drive marginal revenue. Now it’s too bad you can’t target OTHER people’s brands and fan pages.  That would be like Coke bidding on Pepsi.  What would you pay to be able to target your competitors?  Oh, wait– I forgot.  You can do that all day long on PPC.
  • If you just want to be a pimp: Some people just don’t have a good reason to market.  But maybe if you get to 100 fans on your page, you can then register your page’s vanity url here.  Even if you have no fans to start with, if you’re paying 30 cents a fan, it’s only $30 to get to 100 fans, and then you can grab a name like facebook.com/toiletpaper or whatever you fancy. Many generic names are still free.

If you’re making profits via these new tactics, however small, it’s time to scale them up. If you are a non-spammy advertiser, then I welcome you to sign up for our automated Facebook ad posting platform, which automatically multiplies variations of ad creatives and landing pages, then reports back with the best performers.  If you’re selling weight loss, get-rich-quick scams (also euphemistically called “BizOpps”), or products that auto-renew at insane rates (called “negative option”), then don’t bother, since your ads won’t get approved by us or by Facebook.

But maybe you’re a stay-at-home dad filming how-to-home-school videos or perhaps reviewing the top 10 kids’ movies, in preparation for the upcoming Christmas shopping season.  Don’t laugh– if you’re an affiliate and you aren’t starting now, you’re late to the game.  Then it makes sense to start promoting your wares.

I’m presenting on Facebook advertising at Affiliate Summit East in 2 weeks, and again, at HostingCon 2 days later.  Come join me!

Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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