Dennis Yu

Wayne Elsey Says Almost Isn’t Good Enough

 It took me three cross-country flights to finish Wayne’s book. It’s 161 pages of simple but powerful language.  Do you want to hear the essence of someone who left the corporate world and built one of the largest non-profits in the world—one that has donated 15 million pairs of shoes?  Want to find out how the founder of Soles4Souls gets things done versus getting stuck in meetings, to cut through excuses, and empower his people?
 It’s no-nonsense. Wayne Elsey recounts how he was waiting to board a flight (it was late) when some blowhard hassles the gate agent with a “Do you know who I am?” attitude.  Wayne goes up to the counter, takes the microphone, and says “Excuse me, folks. This gentleman doesn’t know who he is. Let’s all try to help him find out.”
We are all the same, says Wayne. We all die. We all have the same 24 hours per day and the allotted amount of time to walk this earth. So it’s about making the most of it—to be bigger than the car you drive or the lifestyle you enjoy. It’s what motivated him to leave the cushy lifestyle of a shoe industry executive and start Soles4Souls.
It was watching one shoe float up on the beach to realize that even one person can make a difference—that his mission would be to give away as many shoes as possible. And in Katrina, he gave away one million pairs of shoes by rounding up other shoe executives.
Soles4Souls sends shoes to 121 countries, of which there are 300 million kids without shoes.
Yet, who knows how many pairs of shoes the average teenager buys each year, only to have them sit in the closet or landfill? The answer is about 4, by the way.
I was visiting Adidas headquarters yesterday and saw a Soles4Souls donation box, just as I’ve seen at Reebok and countless other shoe companies. These boxes are ubiquitous. Have you seen them, too? I’m amazed that one man’s vision has translated into such physical reality.
Whether or not you read Wayne’s book, there is one point that I think you’ll benefit from. To act immediately. To have a bias for action vs long-winded discussion. To “just do it”.
So what are you waiting for?
Dennis Yu

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
I'm a member of Blitzmetrics Academy and a friend of Dennis to boot. Not only is Dennis highly intelligent and full of great and creative ideas, he's also incredibly generous with both his knowledge and his time. Success couldn't come to a better guy. Thank you for all that you do for the world, Dennis! 🙏

Michael Pacheco

Marketer

Thanks 🙏 for being shining light in this industry. Love what your building for works overseas too network for jobs so innovative. Dennis helped me navigate having bad experiences with marketing agencies and doing dollar a day marketing which has helped my personal brand tremendously. Highly recommend.

Eric Skeldon

Founder at Kingdom Broker

Working with Dennis has been a delightful experience. After meeting him in 2015 I got to collaborate with him on countless occasions. His understanding for state-of-the-art marketing, his implementation, and his leadership put him into the top 0.01% of marketers and mentors.

Jan Koch

Ihr kompetenter Partner für innovative KI-Strategien.

I had the pleasure of interviewing Dennis for my podcast in 2021 and since then we have maintained a friendship that grows with each interaction. I have seen Dennis' devotion to his friends and clients firsthand, and our conversations often result in us talking about how we can provide more value to the people around us. He is someone whom I can ask questions on a technical level, and look to on a personal level. If you have any hesitancy about hiring him, get over yourself and do it!

Isaac Mashman

Help scaling personal brands.

Geez, where do I start recommending Dennis? First, he is an absolutely brilliant marketer who understands where marketing is today and where it's going tomorrow. He also has an incredible passion for the International Worker community. The lessons he has taught me from his almost 20 years of experience hiring International Workers have been immense. Most importantly though. Dennis Yu is someone who wants the absolute best for you and is willing to tell you the truth. Dennis sat with me at a point in my business where I was floundering but did not want to admit it. He asked some very straight forward questions to get me to admit my issues, highlighted the issues, and then helped me create a roadmap to success.

Atiba de Souza

International Keynote Speaker | Video Content Superman | Superconnector |

Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will notr regret Dennis, which I had the pleasure of working with is one of the most giving, honest and tell you as it is person I ever know. The knowledge this man has is remarkable and he just gives it out freely. He is not pretentious and always entertain anyone big or small in the industry always willing to help. If you ever get a golden opportunity to work with him or mentored by him say YES!. You will not regret

Nixon Lee

The PR Whisperer

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